-
How a Terrible Marketing Decision was Saved by User Generated Content
There are a few topics marketers shouldn’t touch in my opinion when it comes to advertising their product: religion, gender and politics. The reasons why aren’t all that hard to recognize By targeting a such specific group, you are limiting the potential reach of your product (especially when the product isn’t tailored to a specific niche customer base) These are sensitive..
-
Threadless & Other Awesome Examples of Amazing Online Communities
On Friday I attended Internet Prophets Live 2013, a supposed internet marketing workshop in downtown Chicago. While the first six hours were absolutely gruesome, full of expensive sales pitches, terrible jokes and a ‘free’ lunch that came paired with a life seminar, I finally got the chance to see the person I really came down..
-
How to Build a Successful Content Marketing Team: The Moneyball Approach
Moneyball is an excellent movie based on the Oakland Athletics magically season in 2002. However, the reason the movie was so appealing to most wasn’t Brad Pitt’s dashing good looks, but the unconventional approach his character, Oakland’s General Manager Billy Beane, took to building a team. The Oakland A’s were a small market team, and..
-
TL;DR Guide to SEO
I love that the SEO community is so willing to share their trade secrets to educate the rest of us. Without such a strong community I wouldn’t be in the position I am today and I’m thankful for that. Typically, a great post takes 1000 words or so for two or three takeaways. This, however,..
-
What I’m Thankful for This Year in SEO
Yes, this is one of those corny holiday related themed posts. However, I am not writing this with any SEO ill will, trying to take advantage of any extra traffic. But for the first time in my professional career, I truly feel the need to give back — in the form of links — and..