In-house SEO & Internet Marketer
There are plenty of blog posts online, both good and bad, that cover the topic on finding guest post opportunities. Guest posting isn’t a new thing. The link building tactic of writing a relevant piece of content for another blog in exchange for a couple author bio links has been a popular choice ever seen Google [...]
JJ Abrams is a director, writer, producer and screenwriter for television and the big screen. A Hollywood jack of all trades, much like what an inbound marketer is typically asked to be. As Internet marketers, we could all learn a thing or two from Abrams. Why? Because he is also a viral marketing genius. Abrams [...]
Friend: “So What do you do for a living?” Me: “I work in SEO”
In the last year or so, the term “content marketing” has become common vocabulary for most people in the SEO world. Content marketing isn’t anything new or exciting. Essentially, content marketing is the practice of creating a piece of informational or creative content in order to draw the interest of potential customers. The results of [...]
There are a few topics marketers shouldn’t touch in my opinion when it comes to advertising their product: religion, gender and politics. The reasons why aren’t all that hard to recognize By targeting a such specific group, you are limiting the potential reach of your product (especially when the product isn’t tailored to a specific niche customer base) These are sensitive [...]
On Friday I attended Internet Prophets Live 2013, a supposed internet marketing workshop in downtown Chicago. While the first six hours were absolutely gruesome, full of expensive sales pitches, terrible jokes and a ‘free’ lunch that came paired with a life seminar, I finally got the chance to see the person I really came down [...]
Moneyball is an excellent movie based on the Oakland Athletics magically season in 2002. However, the reason the movie was so appealing to most wasn’t Brad Pitt’s dashing good looks, but the unconventional approach his character, Oakland’s General Manager Billy Beane, took to building a team. The Oakland A’s were a small market team, and [...]
I love that the SEO community is so willing to share their trade secrets to educate the rest of us. Without such a strong community I wouldn’t be in the position I am today and I’m thankful for that. Typically, a great post takes 1000 words or so for two or three takeaways. This, however, [...]
Yes, this is one of those corny holiday related themed posts. However, I am not writing this with any SEO ill will, trying to take advantage of any extra traffic. But for the first time in my professional career, I truly feel the need to give back — in the form of links — and [...]
Many of us have trouble explaining what SEO is and how it can benefit one’s website. We talk about links, rankings, traffic so on and so forth in anticipation that they will realize that making the commitment to SEO will benefit their site. I agree with Joel Klettke, SEO truly stands for search engine optimization meaning coding [...]