How Am I Going to be a Good SEO?

This SEO stuff is hard.  There is so much bullshit that goes into creating content and getting links all in hopes that we move up the search results for the keywords you are trying to target.

On top of that Google is a bitch and wont tell us exactly what we need to do to gain their respect.  Instead they give us suggestions like  make “great content”. What the hell does that mean?  How is an algorithm going to judge what’s good content?

Imagine if Stephanie Meyer posted the Twilight series on her personal blog instead of fucking over every male  that had to endure those movies with their significant other.  To every 14 year old girl it would have been the greatest piece of link bait ever created.  To everyone else with a brain it would have been considered complete and utter garbage.

However, if Stephanie just wanted to blog about the life and the man she wished she had and not make the effort to share it with the world, that ‘great piece of content’ would sit and collect digital dust and the world would be a better place.

But in all seriousness, according to this fonomalon answer provided by Google, at least 17 million people thought Twilight was worth their time. yet unless Stephanie did an amazing job getting the word out there or was able to wrangle up enough money for a real SEO agency, there’s no way she would rank for the keywords that would get her blog seen.

Plus there is no way she would have complete creative control of her writing if she truly wanted to rank.  Her URL would probably be something like www.vampirelovestories.com and it would be riddled with unnecessary keywords instead of those descriptive synonyms for Edward’s pale skin or Jacob’s hairy back.

So the phrase “create great content” is a complete cop out in my opinion.

This is Rand Fishkin, the CEO of SEOMoz, one of the world leaders in SEO education.  In his speech, the Manifesto of Content Strategy, he tries to explain the benefits of the exact thing I’ve been bitching about.  But what did you learn from that 12 minute video? Absolutely nothing.

Yes, he’d be a good motivational speaker because all those guys do is bullshit people into thinking they know what they’re talking about without actually giving you any concrete answers, however from the head of a company that prides themselves on educating the masses I would have expected more.  The same goes for most of his Whiteboard Friday videos as well.

Just like Google, they are just suggestions.  Most of their best content is actually provided by outside contributors. Why? Because they get a good link out of it.  Those are the posts with real life examples, case studies and results.

The same goes for Wil Reynolds.  His ‘real company shit’ (#RCS) philosophy has taken the community by storm.  He is also a pretty amazing speaker and does a little better job of giving examples we can draw from, yet when it came down to implementing his own strategy we got this, an overhyped infographic?  Really, an infographic?  It literally gives you nothing useful.

You are a complete moron if you didnt know that 1.) Netflix was a profitable company and 2.) they made their money by subscriptions.

As much as I bitch and moan about this stuff, blog posts and videos helped we learn enough in a short period of time to land a job in Internet Marketing.  And in less than a year I already know its what I want to do for a living.

However, I’ve come to a bit of a standstill.  I feel like I know enough and have some great ideas to make our site, Blue Soda Promo, a great success. As it stands now though, I feel like I dont have the full support of the people around me to make it work.

Problem #1

I dont have enough time to truly dedicate my time to SEO.  I was hired on to do Internet Marketing, but on my first real day I was asked, “your pretty good at graphic design, arent you?”  My response, “I think I know Photoshop pretty well.”  And that response meant my job title changed before I even sat down at my desk.  They bought me a nice new computer and set me up for the Adobe Creative Suite and I was immediately made into the teams new graphic artist.  I now spend at least 50% of my day doing virtual product samples or vectoring artwork that the salespeople arent able to get.

Problem #2

I am at the bottom of the food chain.  While I am in charge of all the SEO, link building and social media I dont necessary have total control. Anything I want to do creatively (aka that ‘great content’ thing) I need approval for.  This means any new page I want to create, any project I want to start and if any sort of money or outside help would be needed, the answer to that question is always no.

Problem #3

While its nice that they ask for my opinion on many things that have to do with the site, most of the time I feel like my voice is never heard.  My ideas are ignored or brushed off.  If its something they are willing to get behind but isnt vitally important in their opinion, there is delay after delay after delay.

Problem #4

I have no true mentor.  The person that guided me during my internship and my boss right now isnt a true SEO either.  I dont really have a person to go to for advice or ask if Im going doing the right thing.  Im on my own for the most part and hope that it wont stunt my growth as an SEO and Internet Marketer.

These are excuses, but I would like to get the input of the community.  Im looking for USEFUL information on maybe how to better approach my superiors with ideas.  How to truly convince them that cleaning up our act, investing more time into SEO and make it more of a team effort (SEO and sales).  I know we all have problems and no one is ever completely satisfied with how things work, but any advice would truly be appreciated.

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Matthew Powers works as an in-house Internet Marketer with Blue Soda Promo. He measures out well at 6'8" 250lbs for the NBA, but his skin color and lack of athleticism has never held him back from lying about his career at the bar

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