

With new hires on the horizon as we fix the last bugs and put the finishing touches on the new AND improved Blue Soda Promo site, I thought it would be nice to write a little handbook to introduce them to the world of online marketing. This guide would help familiarize them to all the different elements they may be asked to be a part of with BSP and a good jump start as they begin their career in this new marketing experience. Yet with so many better (free) resources already readily available, created by smarter, more experienced marketers, it makes my job much easier. In lieu of being a teacher, I can instead just help guide them in the right direction as they start their path to success. However, I thought it would be silly to keep this as an internal document and decided to post it online so others can have a look — and those that did the heavy lifting can get their hard earned links
Best Beginners Guides




Best Online Marketing Blogs
While the guides above will give you a great overall understanding on some of the basic concepts of SEO, blogs are a great way to learn more specific traits that will help you succeed. You’ll find case studies, examples and other techniques you can try and implement in your own campaigns. Blogs will also allow you keep up-to-date on what’s going on with the search engines. Below are some of the best online marketing blogs from around the web.
- Hit Reach
- Siege Media
- 97th Floor
- Find My Blog Way
- Buzz Stream
- ConversionXL
- Seer Interactive
- Dejan SEO
- Triple SEO
- Business Casual Copywriting
- Portent
- Skyrocket SEO
Good Twitter Follows
The SEO community is one of the most helpful groups of people you’ll find. Whether its sharing others work, promoting events or causes and giving credit where credit is due. Here is a list of some of the best SEOs and their Twitter handles so you can start building relationships.




















I feel like I’m giving an acceptance speech at the Oscars. If I forgot someone/something obvious, I apologize. I would love to continue to update this so let me know if I missed someone/something and I will gladly it to the list