TL;DR Guide to SEO

By February 8, 2013 SEO No Comments
too long didnt read

too long didnt read

I love that the SEO community is so willing to share their trade secrets to educate the rest of us. Without such a strong community I wouldn’t be in the position I am today and I’m thankful for that. Typically, a great post takes 1000 words or so for two or three takeaways. This, however, is the opposite. A guide to SEO with as many key points as I can think of in as few words as possible in an easy – and SEO friendly – list separated with headers optimal for quick reading.

On-Page SEO

URLs

make ’em simple so they don’t have to to Google it

  • Be sure to have your keyword(s) present
  • Eliminate conjunctions and extra wording
  • seperate words with hypens (-) or underscores (_)
  • Keep URL’s precise

Title Tags

would you have read it if it was called “Awkward Teenage Vampire Love Story”

  • Keyword(s) should be in the title
  • Please the search engines – The mindset has changed, but we can’t forget about who’s actually providing the search results
  • Entice humans – people are the ones who are actually going to click your link in the search results
  • Make sure it’s relevant
  • Keep titles 70 characters or less
  • It’s better to have keyword(s) in the beginning rather than the end of the title
  • If possible, add branding
  • AND DON’T DUPLICATE your titles

Header Tags

we all hate writing outlines, but Google loves Cliff Notes

  • Use H tags for section titles within your content
  • Only use one H1 tag on a page
  • Place keyword(s) within your H tags
  • Work from broad (H1) to more specific (H2, H3, H4, etc)

Content Strategy

Blogging

Blogging (verb): to make money at home, right?

  • Keep it relevant to your niche
  • Use diverse content (blog posts, images, video, infographics, etc)
  • Promote your content – share your content on your social media outlets, StumbleUpon, Reddit, Digg, niche communities
  • Provoke conversation & encourage comments
  • Stay involved
  • Do your research and use data
  • Create something useful – i.e. tools, plugins, widgets

Social Media

How cat memes spread

  • BE HUMAN!!! – People want to hear from people, not something that seems like an automatic response
  • Promote conversation
  • Respond as much as possible even if its negative
  • Don’t just share your own content – share relevant things you find interesting
  • Host contests & giveaways
  • Encourage likes/shares
  • Join Google+ (don’t neglect the social media outlet owned by the company your trying to rank in)

Link Building

Build Relationships

Proceed with caution…just ask Manti Te’o

  • Read other authors in your niche
  • Use tools like Followerwonk to find influencers
  • Pay it forward
  • Make ego-bait
  • Just say “Hi” – what’s the worst that could happen?

Outreach

If your parents taught you any manners, this shouldn’t be that hard

  • Do your research beforehand
  • Keep your subject line short, but enticing for better click thru rate
  • Again, be human – these are real people your reaching out to
  • Use some flattery (i.e. compliment them on a recent post so they know you’ve at least read their blog)
  • Always ask don’t tell them what your going to do

Guest Posting

Like when your a guest in someone else’s home, while your there, follow their rules

  • Find relevant sites within your niche
  • Research the site’s link profile – backlinks, domain authority (DA), Alexa Rank, traffic, etc
  • Use the eye check (does it look like a site that you would visit on a regular basis)
  • Try to get links to your site within the body of the content
  • Use your common sense

Author Matthew Powers

Matthew Powers works as an in-house Internet Marketer with Blue Soda Promo. He measures out well at 6'8" 250lbs for the NBA, but his skin color and lack of athleticism has never held him back from lying about his career at the bar

More posts by Matthew Powers

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